With over 10 years in the music industry in a number of roles including curation, content creation, broadcasting and performing, I have a broad, open perspective and a deep, practical knowledge of the music industry.
Working as a radio station Music Director, Interviews Coordinator and Broadcaster gave me the best education possible when it comes to music publicity, as I saw the best music PR campaigns of all-time alongside the very worst...
The point is they taught me that when it comes to getting your music featured, premiered, reviewed, spun, added to rotation and other coverage by key media outlets, I know what approaches work (and those to avoid!)
My mission is simple - to make sure that when it comes to my client's music, the relevant people... Will Hear!
From helping emerging artists break into the industry to veterans of the Australian scene, as well as helping international acts and labels crack the Australian market, I can craft and execute a goal-oriented strategic PR approach that is customised for your release.
Whatever your musical needs, drop me a line and let’s get your latest creation the exposure it deserves.
Will Backler
Winner - Golden WAMi 2020
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